How XR Innovation Powers Enterprise Transformation

In this episode, AR for Enterprise Alliance executive director Mark Sage chats with with Shelley Peterson, Founder & CEO of Wizard Wells. Shelley shares hard-won insights from her time driving immersive technology adoption at Lockheed Martin and now advising startups and enterprises on XR strategy.

She breaks down what it really takes to scale XR solutions—from overcoming skepticism and aligning with mission-critical outcomes to fostering cross-functional collaboration and technical readiness. 

Shelley offers a roadmap for companies ready to move beyond pilots and into production-grade XR, while calling out key challenges, cultural shifts, and the power of storytelling in change management.

Please visit the AREA.